Management information is the lifeblood of any organisation.  How much are we going to sell?  When are we going to sell it?  How confident are you that we’ll get the deal?  What are the obstacles?  Are we speaking to the right people?  What’s your next action?  (And so on).  If managers knew the answers to these and other fundamental questions and the answers were accurate, running the business would be so much easier – and profitable.