In his book "The Hitchhikers Guide to the Galaxy", Douglas Adams posed the “Ultimate Question of Life, The Universe, and Everything”. As many of you know, a huge super computer famously came up with the answer of 42. What less people might know is that this super computer also went on to say that the answer was meaningless. This popped into my head earlier this week as I was reading an article about Brentford Football Club. It was not a football story but one about ‘Big Data’ and a question as to whether or not it is the answer to all our prayers that some think it is.