You can lead a horse to water.....

You can lead a horse to water.....

Does the following scenario sound familiar? Your company invests a significant amount of time, effort and money on a new sales, leadership or customer service training programme. It is launched with a certain degree of fanfare. The launch goes well – there is plenty of initial excitement and enthusiasm. However, in the end, there is little or no tangible improvement in performance and a few years later, more time, effort and money is spent on a new initiative.

Why does this happen? 

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A demonstration of the merits of thinking 'Big'

This time last year, we ran an event about developing elite level sales ability and, as part of the day, talked about the motivation behind achieving targets. Yes salespeople all have sales targets and yes on the whole, salespeople are typically the type of people who are highly motivated to achieve them. However, research shows that peak performance is closely allied to a strong personal connection to goals and targets and while sales targets are obviously a strong driver of action, they are set by the company and therefore the personal attachment is not as strong as it could be. 

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